Welcome to our series, Cool Brands Doing Cool Things, where we get a behind the scenes look at the innovation, products and development, business practices, and more from these impactful brands.
Welcome to the world of Mother Hats, where fashion meets advocacy, and headwear becomes a statement of strength and solidarity for moms everywhere. I have always been a huge fan of moms supporting moms and especially the saying, “strong as a mother.” It’s always really resonated with me both as a mom and a daughter.
Founder Danielle Jeffers is a mom of two started the brand in the transformative period of becoming herself. As I’ll soon be welcoming my third child myself, I know firsthand how beautiful, but also raw and challenging this period of time can be. I’m thrilled to introduce you to a brand that supports moms from the crown down.
What inspired the creation of Mother Hats? What is the story behind the brand’s name?
Mother Hats is a movement dedicated to empowering mothers and reminding them about their incredible strength.
As a mom of 2 young kids, I was in the trenches of motherhood while trying to navigate my own struggles of raising kids without a “village” and feeling lost in the transition. I was inspired to create Mother Hats to build a community where mothers felt empowered and strong, while also normalizing that “being a mom is hard” and that we are all in this motherhood thing together.
I’ve always been passionate about expression through fashion and thought hats would be the perfect accessory for moms to wear as a reminder of their incredible strength- And Mother Hats was born!
Mother Hats celebrates motherhood – why is this so important and how do you keep it at the center of your designs?
In a world where mothers often juggle countless responsibilities with grace and determination, Mother Hats offers a moment of recognition and appreciation. It’s a way to honor the incredible women who give so much of themselves every day and are doing the most important job in the world.
Moms are at the center of the entire design process. Each piece is thoughtfully crafted featuring empowering slogans and designs that resonate with motherhood.
Our hats are made in aesthetic colorways, so mothers can throw it on over dirty mom hair and still feel beautiful leaving the house.
Our apparel elevates everyday basics by using high quality fabrics and timeless designs to make it easy for busy moms to feel put together and confident while wearing.
What values does Mother Hats prioritize in its designs and business practices?
Mother Hats values being intentional with our designs, providing high quality products, and giving back to our communities.
Each hat is created with mothers in mind. From aesthetically pleasing colors, to empowering slogans and designs, our products were created for moms by a mom.
We are focused on delivering high quality products. Our products are stitched and printed in the USA and we work with only the highest quality fabrics.
Lastly, Mother Hats prioritizes doing good and giving back to our communities. We are committed to giving 10% of our profits back to mothers in need.
Can you tell us about the creative process behind designing new hat collections for Mother Hats?
When designing hats, I incorporate beautiful colors with a chic, quiet luxury vibe to create a timeless look and something that moms can feel good in and wear everyday.
From empowering slogans to affirmations on the neck tags of our shirts, moms are the center of the entire design process. There is something for every mom.
What are some of the challenges and rewards of running a fashion brand like Mother Hats?
Mother Hats has been a wild ride! I don’t come from a fashion background (I’m ex corporate tech sales), so there has been a lot of trial and error and learning as I go! Being a mom of a 4.5yr and 3yr old, the balance of it all has been challenging at times, but I love being a role model for them to show how I can be both a businesswoman and a mother.
Mother Hats has given me the creative outlet to learn about myself in this new phase of motherhood and transformation. It has helped me to grow as a person and a mom. The most rewarding part is hearing stories from other mothers about how our hats helped them through a tough time or made a difference in their lives in some way. If I can help other moms feel strong and empowered, it’s all worth it.
How does Mother Hats engage with its community and customers? What role do they play in shaping the brand’s direction?
Mother Hats has a growing community on Instagram where we actively engage with our community and customers.
Every week we share “Monday Morning Mama Affirmations” on our Instagram stories, which are words of encouragement to help set a positive tone for the week.
We love hearing feedback from our Instagram community on new color or design requests, sponsorship opportunities, and sharing photos of how other mothers have felt empowered or strong while wearing our hats. #motherswearingmotherhats
Mother Hats also gives back 10% of proceeds to nonprofits who support mothers in need. No mother should have to go through motherhood alone and giving back is one of our core values.
Can you share any upcoming collaborations or projects that Mother Hats is excited about?
We recently partnered with Mother to Mother in Nashville, TN where we donated 10% of our proceeds. Mother to Mother helps to support low-income families by providing them with essential resources like diapers, car seats, clothes, cribs.
We have also partnered with the Mom Walk Collective in Southern California to sponsor their local mom groups that offer free walks for moms to help mothers find their village. It’s such an amazing organization!
Mother Hats has also sponsored various events for mom groups, gyms, schools, and mom organizations across the country.
What’s your personal favorite hat in the collection?
This is a hard question! I love to match my hats to my outfits (aka workout clothes 😂), so I’m constantly switching up my hats. If I had to choose ONE favorite, I probably reach for our OG black on black “mother.” hat the most. It goes with everything and makes me feel so empowered when I wear it.
Looking ahead, what is Mother Hats’ vision for the future of the brand?
We will continue to release new hat styles, colors, designs, and extend our apparel line.
We will be partnering with a different nonprofit each quarter to donate 10% of our proceeds to mothers in need. We plan to expand our partnerships and collaborations to grow our community and continue to spread love and support to all the mothers.
A huge thank you to Danielle Jeffers for sharing her journey and inspiration with us. If the message resonates with you, be sure to check out Mother Hats and follow them on Instagram.
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About the Author
Nicole Booz is the founder and Editor-in-Chief of GenTwenty, GenThirty, and The Capsule Collab. She has a Bachelor of Science in Psychology and is the author of The Kidult Handbook (Simon & Schuster May 2018). She currently lives in Pennsylvania with her husband and two sons. When she’s not reading or writing, she’s probably hiking, eating brunch, or planning her next great adventure.
Website: genthirty.com
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